Why are these numbers significant though?
These numbers and other similar statistics have compelled enterprises to make the most crucial of the business decisions. Enterprises thought of moving beyond user engagement and arrived at a new level.
What if we could boost organizational efficiency and productivity through mobile apps?
Every organization, regardless of its size, is running behind the mantra ‘Develop an app to improve performance.’
Enterprises have been focusing on building apps that can help them improve employee efficiency and boost productivity.
But wait, there’s more to it.
According to a TechCrunch 1 in 4 people abandon the mobile app right after the first use.
Another study on similar lines claimed that an average app loses 90% of its daily mobile users in just 30 days of installation.
There are more startling numbers that show that mobile apps may not be the Holy Grail after all.
Is it worth the candle after all?
So, is it really possible to have a mobile application for a business that shoots up productivity and reduces costs?
There’s no denying that mobile apps can vastly improve the productivity of the field employees and ultimately improve the profitability of the businesses.
However, it should also be taken note of that building such apps is no cakewalk, to put it mildly.
It is a tedious, long, and often frustrating process for both the businesses and the developers. Millions of dollars go down the drain every year thanks to the failed projects given their high rate of failure.
It doesn’t come as a surprise that many companies don’t even attempt to tread the mobile app path due to forbidding costs and time requirements.
It’s better for them to run inefficiently than run the risk of losing loads of cash and put an additional burden on a company.