4 Ways for FMS Organizations to Bring in More Business

Sophia ClarkeOctober 8, 2021

If my facility management functions are always going to costly then how can I bring in revenue and more business through them?

Apparently, I have found just the right answer?

However, before I’ll give you the answer let’s talk about the two ways how FMS marketing works; operational marketing and service marketing

Operational marketing deals with conducting FM functions for the least cost in the fastest time along with maintaining the highest quality of work

While, on the other hand, service marketing, is based on relationships and values, that may be used to market a product or service

Now that you understand how FM marketing works, I’ll be sharing answers by expanding these two entities

1. Service Marketing - Build Reputation Through Utmost Customer Satisfaction

Customer-focused facilities management processes drive brand value. A good relationship with customers based on values like trust, commitment, and accountability allows an organization to add value to its customers

A good customer relationship with customers enables organizations to add value to the facility management service it provides

However, as globalization, customer power, and market maturity have created intense competition in the market, a new way of adding value is needed

This is specifically evident in the field service management industry. But by building a relationship with a firm it is possible to differentiate yourself from other competitors

Service marketing has a much broader approach, with employees in the numerous departments in your company develops relationships with their opposite numbers in the customer firm

Customer Satisfaction

The ultimate goal of relationship marketing is to form a seamline with customers and suppliers. This strategy is often found in companies that have integrated outsourced FM services

The ultimate goal of relationship marketing is to become a seamline with customers and suppliers. This strategy is often found in companies that have integrated outsourced FM services

As discussed earlier, operational marketing involves getting the most done for the least cost in the fastest time frame at the level of quality

Customers always expect digital and sustainable practices to achieve operational excellence and transparency. They want to know that they are giving their money to firms using transparent as well as sustainable practices in their operations

Digital Solution

In response, customers are turning to cloud-based mobile-centric facility management software to make sustainability measures easier to manage and track, and cost-effective to implement

So now that you know why operational marketing could be game-changer for your organization to stand out, lets discuss how you can achieve it in three easy steps

2.1 Provide Top-Notch Service Quality Through Digital Platform

In today’s interconnected and digital world, digital technologies have blurred the lines between the physical office (customers’ office) and the field where work actually happens

Most organizations today prefer digital transformation platforms or solutions to replace slow, error-prone processes and opt for scalable automated digital workforces and data-driven approaches

field data collection mobile forms

In fact, reliable reports cite that companies concentrating on digital transformation are 5X likely to achieve breakthrough performance

Such statics suggest that facility management service organizations must adopt the digital platform and differentiate themselves to explore new market opportunities

Hence, stop thinking and implement a digital platform to manage customers’ operations and stand tall among the competition and get more business

2.2 Offer Enterprise Mobility and Streamlined Communication Through Mobile App

Organizations that are looking to outsource their facility management service vie for solutions that help them to achieve enterprise mobility and streamlined communication. Such solutions help them keep their workforce connected, productive, and engaged

Hence, adopting the mobile-centric approach comes as a natural choice for facility management service organizations

Highly Flexible Mobile App Modules

With such solutions, you can send digital reports such as maintenance reports, service reports, incidents reports, etc. in just minutes. Moreover, you can also provide complete status about what is happening on the site through dashboards

Providing such connected facilities management experience will definitely give you a strategic advantage over the competitors, which in turn help you to bring in more business

2.3 Satisfy Customers By Bringing Transparency In the Operations

Organizations across the globe often prefer to partner with FMS companies that bring transparency in facility management operations

This helps them to gain real-time visibility in FM operations such as inspection, maintenance, and all other things, keeping everyone in the organization well-informed about the ongoing activities

This establishes mutual trust between connected parties. Hence, it comes as no surprise that two companies will partner with each other on the basis of transperecny


With all the information about FMS marketing at your fingertips, you can start to taking advantage to gain bring more customers

Our professionals will help you to initiate a digital transformation journey and equip your team with mobile apps, digital platforms to enterprise mobility in record time!

Previously, we partnered with leading organizations like BVG, CLR, etc. in their digital transformation journey

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