If my facility management functions are always going to costly then how can I bring in revenue and more business through them?
Apparently, I have found just the right answer?
However, before I’ll give you the answer let’s talk about the two ways how FMS marketing works; operational marketing and service marketing
Operational marketing deals with conducting FM functions for the least cost in the fastest time along with maintaining the highest quality of work
While, on the other hand, service marketing, is based on relationships and values, that may be used to market a product or service
Now that you understand how FM marketing works, I’ll be sharing answers by expanding these two entities
Customer-focused facilities management processes drive brand value. A good relationship with customers based on values like trust, commitment, and accountability allows an organization to add value to its customers
A good customer relationship with customers enables organizations to add value to the facility management service it provides
However, as globalization, customer power, and market maturity have created intense competition in the market, a new way of adding value is needed
This is specifically evident in the field service management industry. But by building a relationship with a firm it is possible to differentiate yourself from other competitors
Service marketing has a much broader approach, with employees in the numerous departments in your company develops relationships with their opposite numbers in the customer firm
The ultimate goal of relationship marketing is to form a seamline with customers and suppliers. This strategy is often found in companies that have integrated outsourced FM services
The ultimate goal of relationship marketing is to become a seamline with customers and suppliers. This strategy is often found in companies that have integrated outsourced FM services
As discussed earlier, operational marketing involves getting the most done for the least cost in the fastest time frame at the level of quality
Customers always expect digital and sustainable practices to achieve operational excellence and transparency. They want to know that they are giving their money to firms using transparent as well as sustainable practices in their operations
In response, customers are turning to cloud-based mobile-centric facility management software to make sustainability measures easier to manage and track, and cost-effective to implement
So now that you know why operational marketing could be game-changer for your organization to stand out, lets discuss how you can achieve it in three easy steps
2.1 Provide Top-Notch Service Quality Through Digital Platform
In today’s interconnected and digital world, digital technologies have blurred the lines between the physical office (customers’ office) and the field where work actually happens
Most organizations today prefer digital transformation platforms or solutions to replace slow, error-prone processes and opt for scalable automated digital workforces and data-driven approaches
In fact, reliable reports cite that companies concentrating on digital transformation are 5X likely to achieve breakthrough performance
Such statics suggest that facility management service organizations must adopt the digital platform and differentiate themselves to explore new market opportunities
Hence, stop thinking and implement a digital platform to manage customers’ operations and stand tall among the competition and get more business
2.2 Offer Enterprise Mobility and Streamlined Communication Through Mobile App
Organizations that are looking to outsource their facility management service vie for solutions that help them to achieve enterprise mobility and streamlined communication. Such solutions help them keep their workforce connected, productive, and engaged
Hence, adopting the mobile-centric approach comes as a natural choice for facility management service organizations
With such solutions, you can send digital reports such as maintenance reports, service reports, incidents reports, etc. in just minutes. Moreover, you can also provide complete status about what is happening on the site through dashboards
Providing such connected facilities management experience will definitely give you a strategic advantage over the competitors, which in turn help you to bring in more business
2.3 Satisfy Customers By Bringing Transparency In the Operations
Organizations across the globe often prefer to partner with FMS companies that bring transparency in facility management operations
This helps them to gain real-time visibility in FM operations such as inspection, maintenance, and all other things, keeping everyone in the organization well-informed about the ongoing activities
This establishes mutual trust between connected parties. Hence, it comes as no surprise that two companies will partner with each other on the basis of transperecny
With all the information about FMS marketing at your fingertips, you can start to taking advantage to gain bring more customers
Our professionals will help you to initiate a digital transformation journey and equip your team with mobile apps, digital platforms to enterprise mobility in record time!
Previously, we partnered with leading organizations like BVG, CLR, etc. in their digital transformation journey
1. What is Axonator’s MicroApp Strategy?
Get a free consultation from the best!
