No wonder you have names like Brad Pitt, Tom Cruise, etc. in your databases with fake contact information.
But what if your teams are making up and submitting fake data?
The problem of fake data is rampant with research and marketing firms, although every industry has been affected by this at some stage.
One such market research firm, Eagle Market Research (EMR) based in Delaware - USA, faced a similar problem.
With a team size of around 100 field executives, Eagle Market Research (EMR) uses paper forms (also referred to as questionnaires) to collect data on the field for all the projects.
Teams are on the field to meet respondents - they ask questions and record the responses on the paper forms.
The average length of the paper form is 12 pages. Sometimes when the surveys are very critical and deep, the questionnaire can get as long as 50 pages.